Macif Vacation Guide Activation : Turning a routine safety campaign into an interactive experience that people actually want to use
- Immersive Experiences
- Digital Activation
- Insurance · France
Overview
Macif Group, one of France's leading insurers, needed to deliver a holiday safety campaign that would actually be used. Generic safety advice gets ignored. They needed an experience that felt personal, relevant, and worth exploring. We designed and built an interactive digital guide that puts the user in control of their own safety journey.
Why did the client come to us - Problem
Traditional safety campaigns deliver static, one-size-fits-all information that travelers tune out. A motorcyclist and a family in a camper van have completely different safety needs but both were receiving the same generic content. The challenge was to make life-saving advice feel personally relevant without creating a separate product for every traveler profile.
How did we solve the problem - Solution
We built an adaptive web and mobile experience that responds to the user's choices in real time. Users select their vehicle type, car, motorcycle, or camper van, and travel season. The platform then delivers a personalized safety checklist and preventive tips tailored to that exact profile. The experience mirrors real-life holiday preparation, turning abstract safety advice into a contextual journey the user actually navigates. Multiple layers of interactivity and delightful micro-moments were added to make the experience memorable, not just useful.
Not just solutions, superior outcomes - TeraPi Impact
By making safety feel personal rather than generic, Macif transformed a mandatory awareness campaign into an engagement tool, reinforcing their brand as a caring, proactive insurer.
