Macif Vacation Guide Activation : A Digital Interactive App to Help You Travel Safely with your family and loved one.
- Web Portal
- Interactive Web App
- Mobile App
- Guideline
- Innovation
- Flutter
- Angular
Overview
The Online Vacation Security Guide by Macif Group is a digital awareness campaign designed to educate and engage users through an interactive web/mobile experience. This guide offers practical tips and essential safety advice to help individuals prepare for their holidays with peace of mind.
By combining informative content with an intuitive interface, the platform empowers users to make informed decisions before they travel, ensuring a safer, more secure vacation.
Why did the client come to us - Problem
Our client approached us with a challenge: traditional holiday safety campaigns weren’t highly effective. The information, while life-saving, was often ignored because it was generic and disconnected from real-life travel scenarios. They needed a way to make safety advice engaging for a diverse group of travelers, from motorcyclists to families in camper vans. The goal was to turn a passive message into an interactive experience that users would actually want to explore and rely on in their lives.
How did we solve the problem - Solution
We developed a Web/Mobile interactive application that adapts to the user's input.
To raise awareness around holiday safety in a relatable and engaging way, we created an interactive digital experience that puts users in the driver’s seat. Allowing users to choose their vehicle type (car, motorcycle, or camper van) and travel season, the guide delivers personalized safety checklists and preventive tips. The concept transforms standard security advice into a contextual, immersive journey that mirrors real-life holiday preparations, turning a routine topic into a user-driven experience
This digital guide reinforces Macif’s brand as a caring, preventive insurer while boosting user engagement through smart, situational storytelling
Not just solutions, superior outcomes - TeraPi Impact
We added a lot of layers of interactivity to optimize the user experience inside the portal. We also suggested a lot of fun ideas to delight the user and make the experience memorable.
